If your goal is to gather more information about your customers, a promotion that incorporates a website visit can be useful. As you continue to do business, you collect information of thousands and millions of customers. Another reason which goes hand in hand in increasing sales promotions budget is decreased brand loyalty. They try your product and ultimately, come to you and make purchases. Ideally, you can combine all three to let consumers know you're there and that you're better than the competition. The issue of sales promotion has been receiving increasing attention from both advertising and marketing professionals and academicians. The importance of a promotion strategy depends on your objectives. Another important part of your strategy is to make sure that there is a starting and ending date for it. Last but not least, let the latest tools and softwares help you monitor and keep record of your promotional campaign so you can decide which promotions to repeat and which not to. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Argos splitted their customers into two groups who get it and who don’t get it. Without marketing promotions, your brand or service would not be able to garner the attention of pre-occupied customers. Image Guidelines 5. Various export incentive schemes launched under foreign trade policy 2015-20. Promoting your brand will help you in many different ways: Not only these but promotions will also help your company to introduce products easily in the ever-so-competitive market. Advertisement         Web Development Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. Sales promotions can be one of the best tools for retaining customers and increasing your share of their wallet. This creates a strong beleif in customer minds. There is slight difference between marketing strategies and the promotional activities.

Everybody wants prime space, especially during new product introduction. Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Promotion, advertising and publicity can all make potential customers aware of your brand in different ways.

Looking for a flexible role? If your promotional and marketing strategy is loosely structured, it might not be successful in targeting the “right” audiences. Before publishing your articles on this site, please read the following pages: 1.

Marketing and Promotional strategies ensure long term success.

mentioned that advertising is any paid form of non personal presentation and promotion of ideas , goods , or services by an identified sponser.In addition it will increase brand awareness which will lead to easy communication with the targeted audience. The business promotion includes all the following activities related to Marketing –. Today advertising in any media has become very expensive. Implementing a promotion strategy with different promotional mix tools such as advertising, sales promotion , public relations(publicity) , personal selling and direct marketing is a key. A business person has to keep on thinking almost all the time. When it comes to products you can simply reduce the prices of the products, include another complimentary item with the product, offer an additional unit of the product that the customer is buying, introduce discount coupons through websites like Coupofy, etc. Increasing sales and profit are the main, targets of any company and argos wants to create brand awareness of their products to acheive. Content Filtrations 6. Free resources to assist you with your university studies! Role of Promotions. They can be an inexpensive way of increasing awareness, of reaching new buyers or extending the buying choices of existing audiences. Report a Violation, Sales Promotion: Elements, Methods and Advantages of Sales Promotion, Sales Promotion: Meaning, Definition, Objectives and Importance of Sales Promotion.

Argos have an online catalogue on their website with wide range of products in different categories which make it easier for customers to choose and order ; Moreover they spend on website upgrading , printed brochure , and cd-rom to keep in touch with customers and update informations about products. You have blogs, social networking websites, video hosting websites etc. One well-planned, far-reaching promotion is better than heaps of little one-offs that bear no relation to the overall strategy. While sales promotions can often be done cheaply, there should always be a line item for this activity in the budget, no matter how small because the support can in turn increase the efficiency and impact of the sales promotion.

The more data you have the more you can be sure that your promotion will go in the right direction. The three tactics do overlap. A business person has to keep on thinking almost all the time. Dan is responsible for content marketing and branding at GuestPostBlogging.

Your email address will not be published. The role of promotions is an integral part of the marketing mix. Sales promotion is an important tool of promotion which supplements personal selling and advertising efforts. The importance of promotion in marketing is gradually increasing. This increase of attention can be explained by two major interrelated factors: first, the nature of sales promotions – it brings certain measurable (as opposed to advertising) impact on sales, which attracts many marketing managers; it also has been proven by time to be the effective collection of techniques to increase sales. (scribd 2010). Marketing You can view samples of our professional work here. Consumer behaviour has changed drastically. Argos have a press office for public relations in london. Business       Health             Mobile Phones A business can promote itself through and effective sales promotion because it says something about work and helps the business to identify themselves.

Company Registration No: 4964706. The importance of promotion and advertising is that they make potential consumers aware of your company and the benefits of doing business with you. By using this data you can launch targeted promotions. Businesses have to keep on growing in order to stay in competition for a long time. 1st Jan 1970 Marketing Reference this Disclaimer: This work has been submitted by a university student.

... personal selling and direct marketing is a key When a business in running condition it is easy to do analysis on what’s working for it and what’s not working. Reference this.

Website Builder, Weebly where you can spread the news about your promotion. By further collecting data of the promotion you can know your customers better. 1st Jan 1970 Reseller Club: Why Is Promotion Important For a Business? This makes you visible on the internet the way you should be visible to your target market.

Disclaimer 9. He's also run a couple of small businesses of his own. Among the most costlier are the audio visual ones which are considered to be the most effective ones. Argos try to achieve 25% increase in sales of digital television each month to increase its market, There are a big competition in the market and argos must keep on providing customers a wide range of. Advertising is a part but is … The promotions can encourage customers to try your product or company, increase their frequency or quantity of purchases, they can help you build your database, cross-sell and extend and reinforce your brand. Plagiarism Prevention 4. Promotion can be done even by giving out free samples which work wonders for customers! Plans, Website You have to be very clear about the rules and the privacy policy and not trip up winners with technicalities. Argos in the past didn’t spend much on its advertising campaign but in contrast they did concentrate on spending specific category which is toys to compete with toys ‘r ‘us and other leading companies in this category. Make sure you manage your promotion within the budget you have set because only then you will be able to know whether your promotion was successful or not. Promotion is the voice of your company which send out your brand’s message loud and clear to the audience. He lives in Durham NC with his awesome wife and two wonderful dogs. 7 Childhood Lessons That Can Help You Be a Successful Marketing Professional, Complete Content: What is It and Whether You Should Invest in It, The Network Narrative: How to Tell a Story With Your Online Brand, SiteLock Finally the reason that is very relevant to highly competitive markets where companies find themselves constantly fighting for the smallest piece of market share – “prisoner’s dilemma” spiral – which is very similar to a price war situation. The issue of sales promotion has been receiving increasing attention from both advertising and marketing professionals and academicians. In general, promotions tend to focus on how to attract the attention of consumers and motivate them to take action or make a purchase via eCommerce or other channels. While promotional strategies are very much important, marketers and businesses must take into account a few aspects of their marketing mix plan. (kotler 2003) stated that marketing managers must recognize the customers requirements and select a marketing target to develop a strategic promotion program. There are many ways marketers can go about promoting a product or service, but it requires strategic research into the target audience and where to find them. Content Guidelines 2.

Branding is all about making your customers remember you. It has to be mentioned here that businesses have to repeat their promotions and they can only do so when they know what promotions were most productive for them. Marketing management and promotion are used in combination with each other to attract new customers and increase sales for the business. This facilitates the success of the sales promotion. Marketing and promotional strategies are closely tied together. So inventory is piling up and they need sales promotion from time to time to clear these stocks. Promoting is a key element in communicating the benefits of …

Often not surprisingly, they look like last minute panic measures and that can signal failure, not success. The table below shows that argos improved their spending on advertising but on toys category which shows there is an awarness from the company that posititioning the brand in customer minds need a lot of media tools whereby preparing a huge budget for media advertising that they lacked before compared to tesco , sainsbury’s , marks & spencer retail companies. No business will ever need to run any promotions if there wasn’t any competition. (the hand book).Besides that the, they appointed iris company to handle their public relations strategy which is a good move, by argos to maintain its good reputation and promote the company message to customers all. We give a combined platform to the sheer range of people who want to express their views and ideas on different topics like technology, sports, health, finance, latest news in different arenas and much more.