Save when you bundle the interactive eBook with the new edition. the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions. Thousand Oaks, CA 91320 that foster review, practice, and critical thinking, and offer a more complete way to measure student engagement, including: identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives, built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation, that allow you to choose only the assignments and tests you want, on how to use and integrate the comprehensive assessments and resources provided, ties important research and scholarship to chapter concepts to strengthen learning, that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs, with suggested models for structuring your course that give you options to customize your course in a way that is perfect for you, enhances learning, it’s easy to use, and offers, that strengthen understanding of key terms and concepts, and make it easy to maximize student study time, anywhere, anytime, that allow students to assess how much they’ve learned and where they need to focus your attention, Using case studies at the beginning of each chapter is an excellent way to connect with students and to provide a focus for discussion of the key concepts. boxes inspire students with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

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Advertising is the action of calling public attention to an idea, good, or service through paid announcements by an identified sponsor. Intuitive and simple to use, it allows you to, *For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle. SAGE EDGE FOR STUDENTS enhances learning, it’s easy to use, and offers: “Introduction to Strategic Public Relations: Communicating for a Socially Responsible World is an excellent resource for public relations students and instructors. 2455 Teller Road If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account. Page and Parnell bring the right formula at just the right time.”, "This incredibly thorough introduction to strategic public relations traces PR from its early days and provides insights to success in a career in its exciting future. Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function.

Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. The focus on theory throughout the text is also refreshing. The up-to-date chapter on digital media relations is a plus as are chapters on ethics, law, history, research, and theory. Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. Save when you bundle the interactive eBook with the new edition. The Public Relations Handbook The Public Relations Handbookis a comprehensive and detailed introduction to the theories and practices of the public relations industry. You are in: North America The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. The publisher has supplied this book in DRM Free form with digital watermarking. After you've bought this ebook, you can choose to download either the PDF version or the ePub, or both. Order using bundle ISBN:  9781544331584, makes it easy to import our quality content into your school’s learning management system (LMS)*. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. ", "The emphasis on social media history, evaluation, social network theory, and strategy is a great way to give students a broad understanding of how social media contribute to relationship building. The publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it. No problem, you can still access many of the online resources for your text via SAGE edge. Page does an excellent job here of blending theory and practice. Change location, Digital, Global, and Socially Responsible Communication, January 2018 | 496 pages | SAGE Publications, Inc, SECTION 1: UNDERSTANDING PUBLIC RELATIONS, UNIT 1: Public Relations’ Role and Function in Society, CHAPTER 1: Strategic Public Relations: A Constantly Evolving Discipline, CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and Other Public Relations Pioneers, CHAPTER 3: Ethics and Law in Public Relations, CHAPTER 4: Foundations of Public Relations: Research and Theory, CHAPTER 5: Implementing Your Strategic Communications Plan, SECTION 2: PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD, CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused, CHAPTER 7: Media Relations in a Digital World, CHAPTER 8: Social Media and Emerging Technologies, CHAPTER 9: Corporate Social Responsibility and Community Relations, CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsibility, CHAPTER 11: Corporate Communication and Reputation Management, CHAPTER 12: Issues Management and Crisis Communication, CHAPTER 13: Sports, Tourism, and Entertainment, CHAPTER 14: Nonprofit, Health, Education, and Grassroots Organizations, CHAPTER 15: Public Affairs, Government Relations, and Political Communications, CHAPTER 16: International Public Relations and Public Diplomacy, Chief Executive Officer-USA, Burson-Marsteller, College of Communication, Boston University, Executive-in-Residence, The College of Charleston, Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication.