Public opinion is not always static; it shifts, depending on prevailing circumstances. The recognition and acceptance of public relations as a vital communication tool in the hands of all organisations in all modern societies cannot be overemphasised. More over a number of public relations scholars and professionals have maintained that organizations should make more efforts to discover problems in their initial stages, before they affect the organizations.

It tells about the reality that is going to be changed due to the coming of Artificial intelligence and how important it is to have people who have enough knowledge about it.

Data were collected from both primary and secondary sources presented in tables and analyzed using percentages and frequencies. . As a planned communication, public relations is capable of redeeming an organisation’s image (however poor an organisation finds itself) and in its place, restore confidence, goodwill and mutual understanding and patronage that every organisation needs for survival. AI offers brands an ability to increase revenue and reduce costs through more intelligent automation and machine- powered predictions. A major reason for this is the disregard and contempt with which those who run the Nigerian state have treated the Nigerian people and this is reflected in the many obnoxious and self-serving policies and programmes presented as “public policies” (Obo & Obo, 2013). Growth Of Public Relation With Implementation Of AI, Career Tips From Jonah Engler To Help You Emerge Triumphant In…, Coders Are The New Leaders In This Technological World, Neelakantha Bhanu: A Fighting Face Of ‘Math Phobia’, Habits Of Successful People We Can Incorporate To Be Successful, Twitter CEO, Jack Dorsey Clarifies That Twitter Will Never Have An…, Anand Mahindra Shares His “Onisdom” With The Netizens, Nirmala Sitharaman Caught In The Twitterati Criticism. Are qualified and competent public relations managers being used by the policy makers in executing Public Relation strategies in Idemili North Local Government Area. That may include not only the general public, but also some combination of the following: Current and potential customers; Investors and analysts; Vendors and suppliers; Government regulators and policymakers; Employees and their families You have entered an incorrect email address! It has existed since 1890 when Lloyd George used it to explain the new old age pension. The industry is trying to include all of this in the practice and it will become a more powerful step to build up relations and new communication patterns through these new innovations. Hi: There are no factors hindering public relation practice in enhancing public policy implementation in Idemili North Local Government Area. Demonstrations against the government at all levels and public unrest were known to have taken place in various parts of the country in the recent past (Okoye, 2013). There are many digital interventions that help build Public relations and AI in the future to be the unique brand solution. There has been a fear that AI would replace humans.

Hypotheses were formulated and tested using Chi square method.

Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to earn public understanding and acceptance.

Mckinsey& company is the trusted advisor and counselor for influential businesses and institutions. This is quite true to a large extent. When you let machines do the counting, categorizing and the detecting part- it frees the PR professionals to do even more strategic and creative work that they signed up to do in the first place. Furthermore the study will serve as a reference material for students and practitioners of public relations and other related fields; it would provoke further studies on this subject matter from other students and researchers alike.

The AI in the robot market for stock management applications is going to grow at a higher rate. . This is the reason and a key factor driving the growth of the AI in the robot market for machine learning. AI can transform the PR field with its qualities of seeing, writing, moving, reading, or analyzing data.

. Ho: Qualified and competent public relations managers are being used by the policy makers in executing Public Relation strategies in Idemili North Local Government Area. The First World War also employed a lot of public relation activities through the establishment of information services and ministries of information for the purpose of publicity (Puri, 1995). Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to earn public understanding and acceptance. Implementation Continuous implementation of ongoing PR campaign; acting as press office / press spokesperson; Networking / contact management; Adaptation of the PR campaign to editorial schedules and current events; To implement the PR campaign use of any means of communication.

Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to earn public understanding and acceptance.

According to Shamsan & Otieno (2015) Increasing globalization, alongside the rapid development of media and technology, has resulted in a situation that nobody could accurately predict.

Others, when interviewed refused to disclose certain information relating to their organization for fear of victimization from the authority of the organization.

Advances in technology have brought the world closer together and hastened communication.

Updated October 07, 2019. Public Relations (PR) is not a recent profession. .

A sample of 168 staffs was selected from the population using simple random sampling technique method. Required fields are marked *, Be the first to review “Public Relations as a Tool for Enhancing Public Policy Implementation. Public Relations is an important marketing practice that involves the management of reputation. Through its multifaceted functions of evaluating attitudes and executing actions, it eliminates suspicion and friction thereby, providing bridges of understanding upon which goodwill reigns between an organisation and the public that deal with it. Giant e-commerce companies, such as Amazon, Walmart, and Alibaba are contributing to the high growth of the AI in the robot market for stock management applications. She is a curious soul who wants to learn something new everyday.

In other words, the various administrations which the country has had have rarely considered the genuine opinions and desires of the Nigerian masses in the process of making and implementing public policies.