Even though they aren’t necessarily considered to be niche experts, they possess the power to influence purchase decisions. These types of creators are commonly known for their expertise in a specific industry. Influencers has become important to brands and marketers. | Privacy Policy. Social media users follow them to learn about the latest developments and trends in their industries. This is because they create high-quality content on a regular basis to engage their audiences. It is evident that collaborating with the right influencer can benefit your business in multiple ways. Firstly, it is a great way to widen your audience and build brand awareness. You can even turn your employees into nano-influencers by motivating them to talk about your products on their social media profiles. In fact, the latest studies show that there are more than half a million active influencers on Instagram alone. hbspt.forms.create({ Genre: Internet Personality. The Professional Influencer is known for their area of expertise. As a result, they are more likely to be able to motivate their followers to take the desired action. For instance, digital marketing guru, Neil Patel, regularly shares his knowledge and expertise on his own blog. Such content is also perceived as more credible and authentic due to the influencer’s strong connection with their audience. Klout's matrix of influence offers no fewer than twelve different types of influencers that include: the specialist, the activist, the socializer, the observer to the broadcaster, curator to the thought leader. A list which corresponds very well to the five main types of influencers that found on social media: According strategies and objectives with the campaigns in social networks, certain types of influencers are a perfect fit. To be efficient, it must be determined what type of influencer you want to reach. It is interesting to note that 81% of the active Instagram influencers have less than 100,000 followers. Photographers are creators of high-quality visual content.

Professional Influencer. Micro-influencers have a fan base of anywhere from 20,000-400,000 followers across their social media networks.

To further understand what it means, here's an infographic that presents the 9 types of social media influencers. At present, she has more than 4 million followers and regularly collaborates with beauty, lifestyle, and fashion brands. As a result, marketers and public relation professionals are forced to reassess their approach to define the notion influence on social networks. Celebrities and social stars may be great for mass awareness, but if you’re truly trying to target a specific audience and influence them, micro-influencers and nano-influencer can play a key role. From bloggers and social media stars to traditional celebrities – marketers can pick from a wide array of social media influencers. They often charge a smaller fee in comparison to more popular influencers with millions of followers. They often have radical views on current issues and use social media as a tool to voice their opinions. What do you think of this article? A micro-influencer has an above-average … For instance, Lauren Bushnell, a season 20 contestant, partnered with FabFitFun to promote their spring collection. Lisa Barone, co-founder of the firm Outspoken Media (New York), in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web. Simply put, social media influencers are people who have garnered a massive and devoted following on social media.

Thus, collaborating with the right influencer gives you access to a pool of fresh and interesting content. [CDATA[ For instance, writer, Jennifer Nini, uses her Instagram account to talk about issues such as sustainability, ethical fashion, and body positivity. GRIN also recommends this Quick Guide: Influencer Types: Which is best for your brand? These are people who have garnered popularity solely on the basis of their social media profiles. They often use platforms such as YouTube and Vimeo to publish their content. Targeting the right audience becomes difficult when you collaborate with these types of social media influencers. Marketing has gone beyond print and television and now switched to social media. This is obvious considering the numerous benefits your business can derive from influencer marketing. They produce and sharing relevant content, appealing to the interests of a community. Now we’re hitting the sweet spot. A compilation of various types of social media influencers is incomplete without mentioning their traditional counterparts. Consequently, they might share stronger connections with reality TV stars. Their job as … They are perceived as real-life consumers instead of high-profile celebrities. Your choice of influencers depends on your target audience and the ultimate objective of your marketing campaign. They are also usually active on various social media platforms where they promote their content. The Loyalist – The Most Important Types of Influencers? This empowers them to win the trust of their target audience. The mother of five has an Instagram account, Stauffer Family. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. However, you should ensure that the type of influencer you select aligns with your brand’s image. This has contributed to the rise of nano-influencers. When an influencer recommends or endorses your brand, it often acts as a stamp of approval and strengthens your brand’s reputation. All rights reserved. Many of them regularly share their work on their social media profiles.

Let’s say you are the owner of a new Indian restaurant. This is where micro-influencers come into the pictures. They have a strong online presence on one or more social media platforms. Share your views in the comments section below. Citizen Wolf, a fashion tech company, collaborated with her to promote their brand. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. Share your comments. Owing to his authority about topics related to digital marketing, his readers are likely to trust his recommendations. However, as the industry has grown over the last 10+ years, many brands and marketers have had trouble defining influencer marketing as well as defining the different subsets of social media influencers. In addition, their audiences are often more generic and doesn’t pertain to any particular niche. Long story short, you’re paying a hefty fee for an Instagram post that will most likely be taken down within the next few months. If you’re struggling to find the right influencers for your campaigns or perhaps you’re more interested in better solutions for measuring ROI, feel free to check out our influencer marketing resources or contact us today using the form below.

While partnering with a celebrity can be considered influencer marketing, we technically view these relationships like traditional celebrity endorsements. A survey conducted by Influencer Marketing Hub revealed that 92% of the respondents believe influencer marketing is effective. Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. Make sure they have a powerful presence, both in the online and offline worlds. formId: "271699ed-f6ad-4ab6-b0e0-59a90bfbdff2" Before we elaborate on the different types of influencers, let’s take a closer look at who social media influencers are. These are influencers who are well-known in their communities and have built up a hefty fan base around 500,000 followers over the years. Secondly, social media influencers can often give your content strategy a new perspective. What Are The 5 Types of Social Media Influencers?

In a future post, I will propose ten key indicators to determine the real value of a social media influencer. Social media activists are usually driven by a political or social cause. Thus, if you don’t have sufficient funds for an influencer marketing campaign, micro-influencers can come to your rescue. This can result in regularly prompting discussions and interactions that might have influence on behaviors. These ambassadors just have to upload high-quality images captured using Nikon cameras with the hashtag #NikonAmbassador. Micro-influencers usually have a few hundred thousand or an even a smaller number of followers. Many contestants of The Bachelor, an American reality television series, have attracted millions of followers on social media platforms. And they are often perceived as role models or industry experts by their fans. It requires a thorough understanding of the different types of social media influencers. Their followers are often highly engaged and have faith in their recommendations. Take Katie Stauffer for instance. Their followers are likely to perceive this as an authentic testimonial instead of a branded endorsement. Much like micro-influencers, they are characterized by a small yet engaged social media following. Also like a celebrity, their audience is more spread out, and it can be difficult to reach your specific target audience if you’re not careful. High engagement levels are just as important. She rose to fame by uploading quirky videos and pictures of her adorable twins, Emma and Mila. They can go from being home chefs or bathroom singers to becoming household names. If someone like Joe Yonan reviewed your restaurant and shared it on social media, it could increase your footfall significantly. Nano-influencers have recently sparked a new trend in the influencer marketing industry, as brands like Macy’s begin looking towards their employees to produce branded content on their personal channels. Unlike bloggers, social media stars don’t rely on blog or video content to keep their audiences engaged. What kind of influencer do you identify yourself as? When looking at the different types of social media influencers, marketers often prioritize those with millions of followers. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. They are likely to be vocal about this on their social media profiles. LinkedIn has published a new set of guides to help marketers maximize their on-platform efforts. Depending on the objectives, not all types of influencers can be matched with all types of personalities. Thus, social media users often find it easier to relate to them.

Nevertheless, big-shot brands in fashion, retail, beauty, and lifestyle often collaborate with famous actors and actresses. An effective influencer marketing campaign can do many things for your brand. Continuing down the funnel we find macro-influencers. They are... 2. © Grin Technologies Inc. 2020. They can come in handy for small businesses.

Obviously, each of these influencers is going to have a different audience and is going to require different tactics of engagement. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, INFLUENCERS - How Trends And Creativity Become Contagious, LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts, 8 Digital and Graphic Design Trends to Inspire Your Business in 2021 and Beyond [Infographic], Facebook Provides New Ad Copy Tips to Help Maximize Performance, Experts Predict Top 10 Social Media Trends for 2021 [Infographic], 2020 Audience Insights for B2B Marketing in the Year of Disruption, Understanding Your Audience to Build a Better Customer Experience, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience, Google's 'Core Web Vitals' Metrics to Factor into Search Rankings from May 2021, Snapchat Shares Insights into How Snap Users Engage with NBA Content Ahead of New Season [Infographic]. It is crucial for marketers to identify and partner with emerging reality TV stars at the right time. With the rise of social media came the rise of a new celebrity, the social media star.